Wanky + Marketing = Wanketing
Posted by Anna | Filed under Blog, Ideas, Thinking
We Are Shift F7 were sat putting the digital marketing world to rights over a tall cappuccino the other day, discussing our bitter disdain for people who talk in marketing speak and acronyms. The many people who don’t actually know what they are talking about, yet manage to blag their way though by using big words (or shortened ones) and confusing their clients into thinking that they know best. The “I-have-just-swallowed-a-Marketing-A-Level-text-book-and-now-I-know-everything” type of person.
The discussion became heated.
I couldn’t get my words out quick enough.
I was trying to say “wanky marketing” and it came out as “wanketing”.
We laughed. Then we decided that it’s not such a stupid concept.
Too often we find ourselves surrounded by wanketers (as we shall now refer to them). We are pretty certain you know the exact person we mean unless, of course, you are one of those people in which case we’d rather you weren’t here thank you very much.
We Are Shift F7 are pioneering to stop the wanketing. Why should clients have to put up with marketing agency folk talking bullshit to them? Why should ANYONE have to put up with wanketers talking nonsense? There’s no point in talking about something for 15 minutes and boring or confusing your listener when it could be explained in two short sentences.
We Are Shift F7 promise only to speak in simple, clear and meaningful terms. And if we don’t, you have full permission to give us a slap…
Tags: communication, marketing, wanketing
One Response to “Wanky + Marketing = Wanketing”
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